The More You Know, The More They Grow
TMYKTMGY is a five month marketing campaign highlighting the MAP Suite. For the individual ads, each student is highlighted with a different data visualization that represents the brand pillar it’s aligned to—assess, inform, guide, and transform. All of the students come together for the cover wrap; teasing at the corporate rebrand that followed shortly after the campaign.
Under the direction of the creative and art directors, I contributed to the final visual direction and shared responsibilities for the production design.
Primarily responsible for March (teal), April (red), and May (cover wrap).
Created at NWEA (Pre-rebrand)